Brief: Create disruption in the milk-alternatives category

Answer: Welcome Back To Milk. A campaign that shows a series of women having a euphoric reunion with milk. In the UK 25% of people have an intolerance to the protein found in regular milk, but have no idea. Lot’s of people have stopped drinking milk and switched to almond, soy and other milk alternatives. We needed to create a campaign that was disruptive enough to encourage people to find out about a2 milk, real fresh cows milk for people who don’t get on with milk

We were also asked to create a film that simplifies the product and it's complex USP.