Brief: Clearscore is a free credit score app but show that it offers so much more.
Answer: We worked with director James Rouse to create this series of TV spots that spoke directly to different audiences about the features of Clearscore. But we knew Clearscore isn't that exciting so in order to get people really listening to potentially dry product messaging, we hid them in funny moments in peoples lives. Our characters were lovable and silly which engrossed people into the moment but then without them even realising, they knew all about our product and it's features. Nice.