Brief: Help launch the 'Never A Dull Cup' campaign whilst enforcing Costa's brand truths e.g. "We slow roast our coffee beans" or "we grind our beans fresh in store".

Answer: Costa's human centred approach to coffee is better than robots. We know because we tested it. We created 4 films with spoof robots who tried (and failed) to make a decent cup of coffee, all resolving in the fact that Costa do it better.