Problem: People don't give rough sleepers cash on the streets because they think it will be spent on drugs and alcohol.
Solution: CRACK + CIDER: Shop for the Homeless is a shop where you can buy essential items for London's rough sleepers and we'll distribute them across the capital.
Success: To date, we've raised over £45,000 in public donations from our pop-up shop in One Good Deed Today and our e-commerce site. This meant we could deliver 5962 items to the homeless of London. But we'll let our friends over at the BBC explain...
OUR LAUNCH EVENT
When we started this project we knew nothing of the complexities surrounding the issue. The disparity between the figures is astounding and nobody really seems to know what to do for the best. We decided to ask the experts and held a panel discussion to get some answers to the questions this project has raised. It was a resounding success and was sponsored by Franco Manca, Dalston Cola and Hawkes Cider (of course...).