Brief: Every family has it’s issues so there is no shame in seeking support. In fact, almost 38 million people in th eUK are affected by the main pressures on families such as money, health, and quality time together. We need to erase the stigma of these issues and help people realise that everyone has problems so they can face them together.
Solution: The Family Monster Project. A campaign that visualised every families monsters into something that can be faced head on. A monster that lurks in the shadows of every single family, no matter their age, race, economic status or class. Whether it’s big or small, we all have one. Our launch film demonstrates our concept and the theme will be stretched across all Family Actions activations throughout the year.