Brief:  Launch Finish Power & Pure and get 60m YouTube hits

Answer: Little Big Thinking: Powerful thoughts, from pure minds. A content series where children share their ideas on big topics they’re passionate about. We wanted this campaign to be as real and genuine as possible so all the films were completely unscripted and the children we met were free to talk about what they wanted. The ideas children have are truly incredible and could influence change in the wider world.

"Having this world is such a privilege but you don't get to experience any of that if you're homeless. "

- Guy, 10 years old.