Brief: If you’re in a pub or restaurant but you’re not drinking, your choices are pretty crap. They needed a print campaign that shows Seedlip as the antidote to sugary soft drinks and boring lime & sodas in a premium way.

Answer: Don’t settle, demand Seedlip. A campaign that quite literally destroys the other soft drinks available to people who aren’t drinking and gives Seedlip as the solution to their problems.